Wish Fishing Lures

Welcome to WISH Fishing Lures blog! We are a family owned and operated business with a passion for fishing. I started this vision in December of 1997 while fishing with a long time friend on Lake Martin. It was a blustery cold day but we were having a ball catching fish, however the soft plastics we were using quickly ran out. Have you ever had  a mixed bag of soft plastics and had the colors run? I did and that is just what the fish were ordering that day. I turned to my friend and said..."man I WISH I had another pack of those". And the idea hit me....WISH fishing lures. Over the next decade I studied and learned how to pour soft plastic by hand and then hand injection.

Finally after 16 years, that WISH has come true. Our Website is loaded with our best Bass Catching soft plastic lures! You will find that we offer colors that catch fish not fishermen. My website was designed for ease of use and security was priority number 1. My company is dedicated to providing excellent customer service and quality soft plastic lures. We only use top quality Phthalate free plastisol in our lures, All of our baits are custom made hand injected. Every bait and its ingredients are manufactured in the USA!  At WISH fishing we have over 50 years of Bass fishing experience. One thing you will find is our personable approach to our customers and that we like to have fun. So whether you are an avid fisherman, weekend warrior, new to Bass fishing or tournament pro.....we have the baits for you and the customer service you deserve.

We will have videos of our products to display on this blog as well as on the water videos using our products. Takle tips, product giveaways and fishing tips as well. So Stay Tuned and visit www.wishfishinglures.com!!!!

I personally want to thank the GOOD LORD above for all that he has done for me and my family and for this business. We are a "Small Time Company, making Big Time Baits!!!!!"

Make a childs WISH come true.....take them fishing.

Your Friend,

Jay Moore and the Team at WISH Fishing Lures